April 2014
(Click on picture to see full report)
- Many surveyed e-cigarette companies are promoting their products through sponsorship of youth-oriented events, and some companies are offering free samples of e-cigarettes.
- Surveyed e-cigarette companies market e-cigarettes in flavors that appear to be designed to appeal to youth.
- E-cigarettes are available for purchase in stores and online by children and teenagers.
- Surveyed e-cigarette manufacturers have significantly increased marketing expenditures.
- Many surveyed e-cigarette companies air television and radio advertisements, often with celebrity spokespeople, including during events and programs with youth viewership.
- Surveyed e-cigarette companies extensively utilize social media and product websites to promote their products.
- E-cigarette product warning labels lack uniformity and may confuse or mislead consumers.
- Most surveyed e-cigarette companies support some form of regulation.
