The FDA has a new campaign directed at youth. The above video is engaging because it slowly reveals the "bully." Although the numbers will be harder to measure, we hope this campaign will be as successful as the "Tips From Former Smokers" campaign. That media campaign helped 1,600,000 smokers attempt to quit, with 200,000 reporting success three months later. The CDC estimates that half of those will be permanent.
FDA's "The Real Cost" Campaign
The FDA has a new campaign directed at youth. The above video is engaging because it slowly reveals the "bully." Although the numbers will be harder to measure, we hope this campaign will be as successful as the "Tips From Former Smokers" campaign. That media campaign helped 1,600,000 smokers attempt to quit, with 200,000 reporting success three months later. The CDC estimates that half of those will be permanent.
